Motivators combines the research of Dr. Eduard Spranger and Gordon Allport into a single, in-depth diagnostic revealing the inherent motivations of each user. While we are all aware of our motivations to some degree, research shows that successful people share the common trait of exceptional self-awareness. Exceptional self-awareness means these individuals are better at recognizing opportunities that correlate with their inherent motivations, thereby increasing their likelihood for success.
Like-wise, business leaders are better equipped to make informed personnel decisions when they understand what galvanizes each new job applicant or team member. Steadfastness, attention to detail and accuracy aren't issues for someone whose motivations align well with the values necessitated by a particular job.
"Employers who invested more in training and development outperformed the market by 35%."
~ Harvard Business Review
The Motivators assessment identifies seven potential "drivers"
of motivation which exist in everyone, to varying levels. By taking detailed
measurements of these seven key impulses, the Motivators assessment is
able to offer the practical applications and insights necessary to maximize
performance and project outcomes.
The Motivators Assessment measures variances among seven key dimensions (i.e. drivers) of personal motivation:
- Aesthetic - a drive for balance, harmony and form.
- Economic - a drive for economic or practical returns.
- Individualistic - a drive to stand out as independent and unique.
- Political - a drive to be in control or have influence.
- Altruistic - a drive for humanitarian efforts; help others altruistically.
- Regulatory - a drive to establish order, routine and structure.
- Theoretical - a drive for knowledge, learning and understanding.
Expanded Definitions for Each Dimension
Aesthetic: The aesthetic person sees the highest
value in form and harmony. Each experience is judged from the standpoint
of grace, symmetry, or fit. He regards life as a procession of events;
each event enjoyed for its own sake. He need not be a creative artist,
nor need he be decadent; he is aesthetic if he but finds his chief
interest in the beauty of life.
The aesthetic attitude is, in a sense, diametrically opposed to
the theoretical; the former is concerned with the diversity, and
the latter with the understanding of experience. The aesthetic person
either chooses, with Keats, to consider truth as equivalent to beauty,
or agrees with Mencken, that, ‘to make a thing charming is a million
times more important than to make it true’. In the economic sphere,
the aesthetic person sees the process of manufacturing, advertising
and trade as a wholesale destruction of the values most important
Altruistic: The highest value for the altruistic
person is love of people. In this dimension, it is the altruistic
or philanthropic aspect of love that is measured. The altruistic
person prizes other persons as ends, and is therefore herself kind,
sympathetic and unselfish. She is likely to find the theoretical
or economic attitudes cold and inhuman. In contrast to the political
type, the altruistic person regards love as itself the only suitable
form of human relationship.
Economic: The economic person is characteristically
interested in what is useful. Based originally upon the satisfaction
of bodily needs, (self-preservation,) the interest in utilities
develops to embrace the practical affairs of the business world
in the production, marketing and consumption of goods, the elaboration
of credit and the accumulation of tangible wealth. This type is
thoroughly practical and conforms well to the prevailing stereotype
of the businessperson.
More than perhaps any other, the economic attitude frequently comes
into conflict with other values. The economic person wants education
to be practical, and regards unapplied knowledge [often sought by
the theoretical person] as waste. Great feats of engineering and
application result from the practical demands economic people make
upon science and theory. The value of utility likewise conflicts
with the aesthetic value, except when art serves commercial ends.
In his personal life, the economic person is likely to confuse luxury
with beauty. In his relations with people, he is more likely to
be interested in surpassing them in wealth than in dominating them
(political attitude) or in serving them (altruistic attitude). In
some instances he may have regard for the regulatory attitudes,
but inclines to consider it as a means to rewards of wealth, prosperity,
and other tangible blessings.
Individualistic: The individualistic person seeks
to be separate and independent. Her desire is to stand out, to express
her uniqueness and be granted freedom over her actions to champion
her own bearing. Unlike the political attitude, the individualistic
person seeks neither power nor control of others or the environment
in general. She is only concerned with controlling her own fate
and protecting her own sovereignty. The individual person rails
against his subjugation by any external force, and when she feels
so, her only focus becomes her own emancipation.
Political: The political person is interested primarily
in power and control. His activities are not necessarily within
the narrow field of politics, but whatever his vocation, he betrays
himself as a Machtmensch (i.e., control freak.) Leaders in any field
generally have high power and control values. Since competition
and struggle play a large part in all life, many philosophers have
seen power as the most universal and most fundamental of motives.
There are, however, certain personalities in whom the desire for
a direct expression of this motive is uppermost, who wish above
all else for personal power, influence and renown.
Regulatory: The highest value of the regulatory
person may be called unity. She is mystical and seeks to comprehend
the cosmos as a whole and to relate herself to its embracing totality.
The regulatory person is one whose mental attitude is directed toward
achieving structure, and is permanently directed to the creation
of the highest and absolutely satisfying value of order and constitution.
Some of this type finds their life’s value in the affirmation
of life’s systems or processes, and in active participation
therein. The ‘traditionalist’ seeks to unite herself
with a higher order to be one with the system.
Theoretical: The dominant interest of the theoretical
person is the discovery of truth. In the pursuit of this goal, he
characteristically takes a ‘cognitive’ attitude; one that looks
for identities and differences; one that divests itself of judgments
regarding the beauty or utility of objects, and seeks only to observe,
reason and understand. Since the interests of the theoretical are
empirical, critical, and rational, he is necessarily an intellectualist,
frequently a scientist or philosopher. His chief aim in life is
to gain, order and systematize his knowledge.
This assessment uses a click-and-drag approach to ranking the various statements
in the instrument, which allows the process to be more intuitive and natural.
In the end, you can actually create the order you see in your mind on
To ensure the most accurate and relevant results possible, The Motivators Assessment is updated regularly to contain the most contemporary list of statements and associations.
English, Arabic, Spanish, French, Dutch, Swedish, Turkish, Vietnamese
Motivators (Sample Report)
DISC-Motivators Combination (Sample Report)
Motivators Assessment History
The Values (Motivators) Manual
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