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The Assessment Advantage:
How to Use Behavioral Insights
to Transform Teams and Results

The Assessment Advantage is a practical, research-backed e-book packed with frameworks, tools, and real-world examples you can apply immediately. These strategies enable you to turn knowledge into actionable plans and measurable results for your clients, all while strengthening your coaching business.

If you believe in the power of people,
this is the guide for you

Every breakthrough in business begins with one thing—people. Behind every strategy, system, and success story are individuals whose behaviors, decisions, and connections shape outcomes. As a coach, facilitator, or consultant, you are not just in the business of change; you are in the business of transformation.

While most coaches are aware of assessment tools, many do not fully leverage them or explore the depth these tools can bring to a business or organization. Too often, coaches stop at surface level insights and miss the opportunity to drive lasting, meaningful changes within teams and across entire organizations.

What you'll learn

The Assessment Advantage is your blueprint for measurable human transformation. It’s more than a download—it’s a valuable solution for your practice. You will learn how to use behavioral insights strategically, turning assessments into action, awareness into advantage, and potential into performance.

Inside this 74-page e-book, you'll find:

image of a checkmark Dynamic, proven frameworks for teaching concepts that stick
Ready-to-use exercises to reinforce learning
Printable worksheets to drive self-realization and “aha” moments
Quick wins to keep your clients motivated
image of a checkmark Inspirational quotes to encourage and enlighten you and your clients
Pricing and revenue strategies to enhance your practice
Real-world examples and case studies that make insights come alive
And much more!

A guide for coaches, consultants and trainers
This book is ideal for:

Corporate
HR leaders
across all company sizes, from small businesses to Fortune 500 organizations, seeking deeper insights into their teams

Training and development
professionals
who want to drive measurable behavior change and performance improvement

Coaches and
consultants
ready to use assessments strategically to drive client transformation

About the author, Angie Fairbanks

Angie Fairbanks has 30+ years of experience as a coach, facilitator, and leader and is Chief Operating Officer of Assessments 24x7, a global authority in SaaS technology. Angie Fairbanks has 30+ years of experience as a coach, facilitator, and leader and is Chief Operating Officer of Assessments 24x7, a global authority in SaaS technology. Angie Fairbanks has 30+ years of experience as a coach, facilitator, and leader and is Chief Operating Officer of Assessments 24x7, a global authority in SaaS technology.

“When behavior is understood, growth is inevitable. When insight is applied, transformation is unstoppable.”

Angie Fairbanks, Chief Operating Officer, Assessments 24x7, Author of The Assessment Advantage

This isn't theory. It's a practical playbook backed by:

25+

Years
in Business

2300+

Certified
Practitioners

34m+

Assessments
Administered

Countries Around
the Globe

Bonus:
Mapping Assessments to Organizational Impact

This table is designed as a practical tool and reference for using various assessments to achieve organizational impact. It’s just a sample of one of the many valuable resources you’ll find in The Assessment Advantage e-book.