Tony Parinello created his own brand of sales training called Selling to VITO ™, the Very Important Top Officer in 1995. Today, Tony Parinello is trusted by the majority of Fortune 1,000 and over 2.5 million sales people in more than 30 countries to help them create bigger deals in less time. Tony is a Wall Street Journal bestselling author and created Selling Across America ; the first and only radio and Internet talk show dedicated to salespeople and the art of selling. Tony Parinello has been the marketing and sales expert on Entrepreneur.com, a website that is visited by more than 6 million unique visitors each and every month. Tony wrote nine powerful, practical, and tactical books on the topic of selling: Getting to VITO , Stop Cold Calling Forever , Getting the Second Appointment , Think and Sell Like a CEO , The Complete Idiot’s Guide to Dynamic Selling , And Tony’s massively popular Selling to VITO™, the Very Important Top Officer which have sold over 1 million copies !